To fully understand Cybersource’s Revenue Capture initiative, it’s important to first examine how fraud management strategies have changed over time.
As Figure 1 shows, fraud management strategies have evolved significantly over the last decade, growing from a set of rules that focused almost exclusively on deterring fraud, regardless of the costs (Fraud 1.0); to a more nuanced approach, centered around balancing accuracy, operational efficiency and customer experience (Fraud 2.0); to the most recent development — a strategic initiative from Cybersource designed to help businesses recover revenue lost to card-not present issuer declines (Fraud 3.0).
