Printing, packing and franking transaction documents, whether they are essential business documents like delivery notices, invoices and payment reminders or direct marketing letters sent out in sheer endless numbers, is without question a billion dollar market. The high numbers of print jobs and the requirements for short through-put times have not only led to the development of corresponding hardware like high-performance printers. Applications like Variable Data Printing (VDP) have been created in order to significantly cut the cost per printed item.
Technical advances in computer-supported customer relations (CRM) and in digital printing make the use of available empty spaces for up-to-date, targeted and personalized advertising messages (transpromotion) possible. Market studies have shown that advertisements via transpromotion reach their target audience markedly better than accompanying pamphlets. It should come then as no surprise that large growth is projected for transpromotion.
