With the advent of the Internet and the web, there has been an immense necessity to stand out from the rest for promoting your product. This era has surpassed the times when advertising and marketing used to work fantastically with paper media. With the requirement of marketing the product becoming a focused and skillful task, there is a new breed of professionals called “Product Marketers”. These folks are required to be updated with the market trends, user behavior, and the likes and dislikes of their audience.
The product marketer, donning the hat of an analyst and an advertiser, needs to know many things to be on top of things. One such thing is – creating a marketing campaign for successful user engagement.
