The following research provides clear evidence that Facebook advertising has a direct, positive effect on paid search marketing performance. For...
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It’s a pleasure to be asked to write a second edition of this book. People thought I was crazy to...
Technology continues to be a primary catalyst for change in the world. Technology advances give businesses, governments, and social-sector institutions...
As enterprises evolve through digital transformation, they are modernizing their information technology (IT) infrastructure to improve performance, agility, availability, ease...
A joint proposal by the US Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) may change...
A modern compute environment is key to remaining competitive. The traditional approach for deploying applications and services cannot deliver innovation...
To help the Intel sales organization optimize its account management and increase estimated incremental revenue, Intel IT developed an advanced...
The period following the collapse of Lehman Brothers has been one of the toughest for banks in decades. Banks have...
Blockchain technologies are ushering in a revolutionary change to traditional internet computing paradigms. While the internet allowed for the nearly-free...
Mobile network operators (MNOs) are faced with commoditizing core revenues and they’re under pressure to find new sources of revenue...
