Consider the situation of Jim Brown, a hypothetical senior marketing executive. Jim was awaiting a presentation from his digital media...
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Recent developments show that the current corporate tax rules no longer fit the modern context. The business environment has become...
A year ago, Facebook announced it would create a global digital currency called “Libra” in order to help the billions...
The following research provides clear evidence that Facebook advertising has a direct, positive effect on paid search marketing performance. For...
It’s a pleasure to be asked to write a second edition of this book. People thought I was crazy to...
Modern society runs on data . Modern artificial intelligence (AI) extracts value from data. More data means more accurate AI...
Technology continues to be a primary catalyst for change in the world. Technology advances give businesses, governments, and social-sector institutions...
As enterprises evolve through digital transformation, they are modernizing their information technology (IT) infrastructure to improve performance, agility, availability, ease...
Industrial leaders are digitizing essential functions within their internal vertical operations processes, as well as with their horizontal partners along...
A joint proposal by the US Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) may change...
