This process of digitization is often referred to as digital transformation, and it is profoundly changing the shape of business...
White papers
Consider the situation of Jim Brown, a hypothetical senior marketing executive. Jim was awaiting a presentation from his digital media...
Recent developments show that the current corporate tax rules no longer fit the modern context. The business environment has become...
A year ago, Facebook announced it would create a global digital currency called “Libra” in order to help the billions...
The following research provides clear evidence that Facebook advertising has a direct, positive effect on paid search marketing performance. For...
It’s a pleasure to be asked to write a second edition of this book. People thought I was crazy to...
Technology continues to be a primary catalyst for change in the world. Technology advances give businesses, governments, and social-sector institutions...
As enterprises evolve through digital transformation, they are modernizing their information technology (IT) infrastructure to improve performance, agility, availability, ease...
A joint proposal by the US Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) may change...
A modern compute environment is key to remaining competitive. The traditional approach for deploying applications and services cannot deliver innovation...
