Early-career talent can supercharge productivity, culture, and ROI. This quick guide distills what leading employers are doing differently—and how you can start now.Unlock capacity:

• Unlock capacity: Free up senior engineers to focus on high-impact work.
• Hire smarter: Reduce time-to-fill and total cost of hiring with a sustainable pipeline.
• Retain and grow: Boost engagement and loyalty through mentorship and development.

The post 7 Reasons Why You Need a Junior Talent Pipeline first appeared on .

A new research by ESG in partnership with Trend Micro, surveyed 400 IT and cybersecurity decision-makers involved with or responsible for discovering and reducing threats and vulnerabilities.

It explores why organizations must:

• Embrace continuous data collection and AI-driven analysis for complete security context
• Shift from identifying endless vulnerabilities to automated remediation and agentic AI
• Break down silos to build integrated, proactive security programs

Continuous Threat Exposure Management (CTEM) is key to managing risk—but it requires the right tools for visibility, prioritization, and action.

Download the full report to see where the industry is headed and how to unlock smarter ways to reduce risk.

The post ESG eBook: The Evolution of Risk Reduction first appeared on .

View our on-demand webcast as a panel of Vertex experts shares insights from three tax transformation success stories. They’ll recap the key business challenges, goals, cloud solutions implemented, and results for three enterprise customers, discussing:

• Reasons for tax transformation today
• The importance of taking tax to the cloud in tandem with ERP migration projects
• Global cloud solutions for the end-to-end tax lifecycle

Don’t miss this opportunity to hear best practices and case studies to assist you in your organization’s unique cloud journey.

The post Driving Tax Transformation: Three Cloud Adoption Success Stories first appeared on .

This white paper features discussion from prominent tax leaders at KPMG LLP and Vertex on why it’s critical for businesses to implement a next-generation tax automation solution that boosts the efficiency of lean tax operations while seamlessly connecting to ERP systems and their expanding ecosystems.

The post What’s New in O Series first appeared on .

The just-released MITRE ATT&CK® Enterprise Evaluations reveal how Palo Alto Networks continues to outperform the competition in stopping advanced cyberthreats.

In this on-demand session, cybersecurity experts Peter Havens, Parker Crook and Yoni Allon explain how we achieved the highest MITRE ATT&CK detection accuracy in history and break down what it means for you. Topics include:

• Key changes in MITRE ATT&CK Evaluations for the enterprise and what it means for cybersecurity evaluations.
• Insights on real-world adversaries and ransomware attacks tested, including North Korea.
• How Palo Alto Networks outperformed vendors in the most challenging Enterprise Evaluations yet.

Come away with a deeper understanding of the “how and why” behind MITRE’s most rigorous evaluation yet and learn why Cortex XDR’s superior performance makes it the clear choice for your security operations.

The post Cortex XDR: Top 3 in Endpoint Security first appeared on .

How the top endpoint security vendors performed. Round 6 of MITRE’s Enterprise ATT&CK® Evaluations introduced crucial new metrics for endpoint security solutions, including false positives and expanded coverage across Windows®, Linux and macOS platforms. The evals focused on two sophisticated adversaries: ransomware as a service and North Korean state-sponsored campaigns.

This essential guide breaks down the test methodology, highlighting changes this year and shows how endpoint security vendors performed. You’ll discover how Cortex XDR® achieved historic, industry-leading results and what they mean for you when choosing your next endpoint security provider.

Key highlights covered in this guide:

• What the MITRE ATT&CK Evaluations are and how they simulate real-world cyberattacks.
• Complete analysis of vendor performance across ransomware and the Democratic People’s Republic of Korea (DPRK) attack scenarios on Windows, Linux and macOS.
• Cortex XDR’s real-world results compared to other leading solutions.

Download the guide to get strategic insights for strengthening your organization’s endpoint security posture.

The post The Complete Guide to the Latest MITRE ATT&CK Evaluations first appeared on .

Forward-thinking organizations are using our Cloud Migration Assessment Tool to evaluate their self-managed IAM deployments and fast-track their move to PingOne Advanced Identity Cloud. The result? Smoother transitions, smarter strategies, and faster modernization.

This easy-to-use tool analyzes your current setup, identifies cloud readiness, and delivers a color-coded report that shows exactly what’s working—and what needs attention. If others are using it to accelerate identity transformation, so can you.

Which global enterprise cut weeks off their cloud migration timeline with auto-generated insights? Which IAM leader got stakeholder alignment in days—not months—with visual readiness reporting?

Just run the tool. Read the report. Lead your cloud migration with clarity.

The post Lead the Shift: Cloud-Ready IAM Starts Here first appeared on .

Key Findings:

• Lifecycle Management Challenges: Data management, workflow disruptions, and integration complexities are major issues. Ensuring data integrity is crucial.
• Replacement of Automated Systems: Scalability, integration challenges, and high upgrade costs necessitate new systems that support growth and seamless integration.
• Integration Complexities: Customization, compatibility issues, and real-time data synchronization are key hurdles in integrating software and hardware.
• Seasonality Impact: Advanced solutions are needed to manage seasonal demand fluctuations. Efficient space utilization and technology integration are essential.

The post 2025 Buyers’ Guide: Optimizing Warehouse Operations For Fashion And Sportswear E-Commerce first appeared on .

Although B2B buying cycles are often viewed as rational and data driven, every decision is still made by people. People with deadlines, internal politics, career goals, and real world constraints. When sales and marketing teams build empathy into their approach, they stop selling at buyers and start working with them. This shift is what separates forgettable vendors from trusted partners.

Below are the five essential steps to building empathy in B2B sales and marketing.

Step 1 Dismantle Judgement and Reset Your Mindset

Empathy begins internally. Before you can understand your buyers, you must first let go of assumptions about them. Many sales and marketing professionals subconsciously judge prospects based on company size, job title, industry, or budget expectations. These assumptions limit curiosity and block meaningful conversations.

An empathetic mindset requires approaching every prospect with openness and humility. Instead of assuming you already know their pain points, focus on discovering their reality. Ask yourself what pressures they face today, what success looks like in their role, and what risks they are trying to avoid. When judgement is removed, real understanding can begin.

Step 2 Ask Open Ended and Insight Driven Questions

Empathy is built through understanding, and understanding comes from thoughtful questions. Traditional sales conversations often rely on closed questions designed to guide buyers toward a predetermined solution. Empathetic conversations do the opposite. They invite buyers to explain their challenges in their own words.

Effective open ended questions encourage deeper discussion. Questions such as what obstacles are slowing your progress or how is this issue affecting your team allow buyers to express both operational and emotional concerns. These insights help sales and marketing teams uncover motivations that are often invisible in surface level conversations.

Step 3 Practice Active and Intentional Listening

Listening is one of the most underrated skills in B2B sales and marketing. Active listening goes beyond hearing words. It requires full attention, patience, and a genuine interest in the buyer’s perspective.

Active listeners avoid interrupting or planning their response while the other person is speaking. Instead, they reflect back what they have heard to confirm understanding and ask follow up questions when clarity is needed. This approach makes buyers feel respected and valued, which strengthens trust and opens the door to more honest conversations.

Step 4 Translate Customer Insights Into Strategy

Empathy should not stop at conversations. It must influence how you design your sales process, marketing campaigns, and content strategy. The insights gathered from empathetic interactions provide valuable guidance on what truly matters to your audience.

If buyers consistently express concerns about internal alignment, your content should help them justify decisions to stakeholders. If they struggle to understand value rather than features, your messaging should focus on outcomes and impact. When customer insights shape your strategy, your brand becomes more relevant and more credible.

Step 5 Present Solutions Through Human Context

The final step is applying empathy when presenting solutions. Instead of leading with product features or technical specifications, frame your offering around the buyer’s real world challenges and goals.

This means explaining how your solution reduces stress, saves time, supports team success, or minimizes risk. When buyers see that your solution fits naturally into their context, they feel understood rather than sold to. Empathy transforms your pitch into a collaborative problem solving discussion.

Why Empathy Is a Competitive Advantage in B2B

B2B buyers are overwhelmed with options, sales messages, and generic content. What cuts through this noise is human understanding. Empathy helps companies build trust in long sales cycles, reduce resistance during negotiations, and create stronger long term relationships.

Brands that lead with empathy also create better content, stronger positioning, and more loyal customers. In a market where products can be copied and pricing can be matched, empathy becomes a lasting differentiator.

Conclusion

Building empathy in B2B sales and marketing is not about being soft or emotional. It is about being human, attentive, and genuinely customer focused. By resetting your mindset, asking better questions, listening actively, integrating insights into strategy, and presenting solutions with context, you create meaningful connections that drive real business growth.

Empathy is not a one time tactic. It is a continuous practice. The companies that master it will be the ones buyers trust, remember, and choose again.

The post The 5 Steps Needed To Build Empathy In B2B Sales & Marketing first appeared on .

Here are some key considerations to help you select the ideal RevTech stack for your business:

1. Define Your Business Goals:

• Identify Key Objectives: Clearly articulate your business goals, whether it’s increasing sales, improving customer retention, or launching a new product.
• Assess Current Challenges: Understand the pain points your business faces, such as inefficient sales processes, poor customer engagement, or lack of data-driven insights.

2. Evaluate Your Current Tech Stack:

• Identify Existing Tools: Take inventory of your current software and tools, such as CRM, marketing automation, and sales enablement platforms.
• Assess Integration Capabilities: Evaluate how well your existing tools integrate with each other and with potential new tools.
• Identify Gaps: Determine where your current tech stack falls short in supporting your business goals.

3. Consider Your Budget and Team:

• Budget Constraints: Set a realistic budget for your RevTech stack, taking into account licensing fees, implementation costs, and ongoing maintenance expenses.
• Team Expertise: Assess your team’s technical skills and expertise to determine the level of complexity and customization required.
• Scalability: Choose tools that can scale with your business as it grows.

4. Prioritize Key Features:

• Sales Enablement: Look for tools that provide sales reps with the resources and insights they need to close deals.
• Marketing Automation: Consider platforms that can automate repetitive tasks, personalize marketing campaigns, and track customer journeys.
• Customer Relationship Management (CRM): Choose a CRM that can effectively manage customer interactions and track sales pipelines.
• Analytics and Reporting: Select tools that can provide actionable insights into your business performance.

5. Evaluate Vendor Support and Integration Capabilities:

• Vendor Reputation: Research the reputation of potential vendors and their commitment to customer support.
• Integration Capabilities: Ensure that the tools you choose can integrate seamlessly with your existing tech stack and other third-party applications.
• Scalability and Future-Proofing: Consider the scalability and future-proofing of the tools to accommodate your business’s growth.

6. Pilot and Iterate:

• Start Small: Begin with a pilot project to test the effectiveness of your chosen tools.
• Gather Feedback: Collect feedback from your team to identify areas for improvement.
• Iterate and Optimize: Continuously refine your RevTech stack based on insights and evolving business needs.

By carefully considering these factors, you can select a RevTech stack that will empower your business to achieve sustainable growth and long-term success.

The post How to Choose the Right RevTech Stack for Your Business first appeared on .