Today’s healthcare consumers have more choices, greater accountability, and a wealth of information (and sometimes misinformation) at their fingertips courtesy of the Internet. They want their healthcare shopping experience to be like any other retail purchase they make — simple, personalized, and convenient — any time, anywhere. Savvy shoppers seek tools and resources to help them make decisions and to make managing their health and well-being easier.
Digital marketing and technology play a major role in this regard from health and wellness mobile apps, text message prescription refill reminders, and data-gathering wearable devices to online appointment schedulers, treatment cost estimators, virtual physical therapy, and condition-specific communities on social media.
