Small to medium-sized (SMB) companies have many choices of CRM so0- ware options, yet choosing a solution that actually meets their needs is a tremendous challenge. SMBs have needs that are as great as any large company but do not possess the financial resources. Enterprise CRM solutions are far too expensive and complex for the SMB firm. Simple systems designed for the smallest businesses do not have the power and depth of features that are needed. Many CRM products designed for the SMB offer only part of the solution that may be needed and have limited capabilities for a 360-degree view of the customer and company-wide CRM naive. This paper reviews the challenges faced and benefits received when an SMB company selects and implements a cost-effective, integrated CRM solution.
Effective Customer Relationship Management Software for Small to Medium-sized Businesses
