Small and medium-sized businesses (SMBs) have been increasingly adopting cloud solutions with each passing year in all parts of their technology ecosystem. While in 2018 the majority of small and medium-sized businesses still preferred on-premises solutions as their dominant deployment model, by 2019, attitudes toward the cloud had shifted greatly. Now more than ever, the importance of cloud is becoming clear, providing businesses with tools to improve employee productivity and connectivity, as well as to enable digital transformation. Adoption of cloud platforms to augment or replace traditional on-premises architecture has proven to provide SMBs with greater value.
IDC conducted in-depth interviews with small and medium-sized businesses using the Google Cloud Platform to understand its impact on their businesses, IT operations, and costs. Interviewed customers described achieving strong value with the Google Cloud Platform by obtaining the performance, reliability, and scalability their businesses require on a cloud platform that is cost-effective and efficient to operate. Based on these interviews, IDC calculates that these Google customers will achieve average benefits worth $1.09 million per interviewed SMB ($103,200 per $1 million in annual revenue) by:
